The Making of a Brand
You build a brand with staying power by telling a powerful brand story.
Storytelling is the foundation of successful marketing—the right story has the power to influence hearts and minds, inspire people to take action, and make a lasting impact on an industry.
When you own your story and use your authentic voice to share it, you craft a story worth telling that captures, captivates, and compels. You become a brand people believe in, belong to, and say ‘yes’ to.
The Making of a Brand Methodology
How to craft a story worth telling that people
want to connect with, believe in, and invest in
1) Create a Brand Character People Can Connect With
People want to know who you are and why you do what you do. With positioning, you can articulate who you are and what you stand for, so people can know your brand character.
2) Build a Brand Narrative People Will Believe In
People want to know how you do what you do, like only you can. With messaging, you can confidently communicate what you do with your audience so they can engage with you.
3) Tell a Powerful Brand Story People Will Invest In
People want to see themselves in your story. With marketing, you can authentically share your message with those meant to hear it, so they can trust you and be inspired to invest.
Be the Brand Powerfully Positioned for Growth
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Increase your brand recognition, relevance, and resonance
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Stand out and cut through the noise with powerful storytelling
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Create a memorable brand experience with staying power
The Making of a Brand Experience
The Making of a Brand Experience
BRAND POSITIONING + MESSAGING TO
Evolve Your Brand
You want to have a strong brand identity, personality, and character that people can connect with. We will evolve your brand with the right identity and relevance that powerfully positions you as an expert in your industry and reflects who you are today.
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What’s Included: A brand positioning guide to identify your brand's tone of voice, personality, and positioning in your industry, as well as the brand promise you deliver to clients—what they can expect from working with you.
Timeline: ~2 weeks
Investment: $2500
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What’s Included: A brand messaging brief to establish who you are as a brand, what you do, and how you communicate with language that can be used on your website and in other brand and marketing materials; this also includes an ideal client profile outline.
Timeline: ~4 weeks
Investment: $3500
BRAND MESSAGING + WEBSITE COPYWRITING TO
Expand Your Brand
You want to build a brand story your audience believes in—one that captivates, compels, and converts the right clients. We will expand your brand with magnetic messaging and website copy that will resonate and communicate the value of your services.
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What’s Included: A brand positioning guide to identify your brand’s tone of voice, personality, and positioning in your industry, as well as the brand promise you deliver to clients—what they can expect from working with you.
Done-for-you website copywriting for 3 core web pages (Home, About, and Services) plus outlines for 2 additional pages (Portfolio and Contact), including content strategy, user experience, brand storytelling, conversion copywriting, and basic SEO best practices.
Timeline: ~6 weeks
Investment: $4500
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What’s Included: A brand messaging brief to establish who you are as a brand, what you do, and how you communicate with language that can be used on your website and in other brand and marketing materials; this also includes an ideal client profile outline.
Done-for-you website copywriting for 3 core web pages (Home, About, and Services) plus outlines for 2 additional pages (Portfolio and Contact), including content strategy, user experience, brand storytelling, conversion copywriting, and basic SEO best practices.
Timeline: ~8 weeks
Investment: $6500
MESSAGING, COPYWRITING, + CONTENT MARKETING TO
Elevate Your Brand
You want to market your message in a memorable way and bring your brand story to life with every client touchpoint. We will elevate your brand to create an engaging experience that extends your reach, has the right industry impact, and inspires investments.
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What’s Included: A brand positioning guide to identify your brand's tone of voice, personality, and positioning in your industry, as well as the brand promise you deliver to clients—what they can expect from working with you.
Done-for-you website copywriting for 3 core web pages (Home, About, and Services) plus outlines for 2 additional pages (Portfolio and Contact), including content strategy, user experience, brand storytelling, conversion copywriting, and basic SEO best practices.
A content strategy planning session to brainstorm content and create 3 blog posts.
Timeline: ~8 weeks
Investment: $5500
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What’s Included: A brand messaging brief to establish who you are as a brand, what you do, and how you communicate with language that can be used on your website and in other brand and marketing materials; this also includes an ideal client profile outline.
Done-for-you website copywriting for 3 core web pages (Home, About, and Services) plus outlines for 2 additional pages (Portfolio and Contact), including content strategy, user experience, brand storytelling, conversion copywriting, and basic SEO best practices.
A content marketing strategy to understand your competitors and target audience(s), and create user personas and customer journey(s) to identify marketing channels to focus on and types of content to create; this also includes a content calendar outline.
Timeline: ~12 weeks
Investment: $9500
Hey, I’m Diane Pauley
And I believe there’s a reason why I’m still around after all of this time. I started my business all the way back in 2013, and even though it’s had several iterations over the years, that’s what this is all about.
This is the story of the making of a brand.
Brands that dare to be vulnerable enough to share their behind-the-scenes so they can connect with their audiences and bring them on a journey with them are the ones that make you feel something—they’re the brands that you want to belong to because they’re creating a true brand experience.
My story has connected on a human level over the years, and it has sustained me; that kind of lasting impact in business is priceless.
Are you ready to have a brand that people want to be a part of?
Fill out the form below so that I can get to know some more about you, and then I’ll reach out to schedule a time for us to connect more.
Let's craft a brand story worth telling and bring it to life.
After you complete the questionnaire, I’ll reach out to schedule a time to connect, and we can create a plan to bring your brand story to life.
Not ready to bring your brand story to life? Start with Develop Your Brand Backstory. Every brand story needs a backstory.
Frequently Asked Questions
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Great question! Whether you’re looking to evolve, expand, or elevate your brand depends on your specific business goals.
Evolve Your Brand will give you a strong brand identity to reflect who you are today, with brand positioning and messaging services.
Expand Your Brand will help you communicate the value of your services, with brand messaging and website copywriting services.
Elevate Your Brand will help you market your message, with brand messaging, website copywriting, and content marketing services.
For each package, you can also choose what stage of business you’re at—new/emerging brand or more established brand—to see what specific services I recommend.
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The Making of a Brand Experience was created from my personal branding journey and experience (hi, Diane!), so it’s original.
This is the exact positioning, messaging, and marketing process that I’ve gone through and have taken my clients through to get results.
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Yes! What you can expect is an experience that takes into account who you are as a brand and shows you how you can use brand storytelling to connect with your audience in a powerful way through your brand positioning, brand messaging, and content marketing.
By creating a brand story that communicates who you are and connects you with your ideal clients, you create a message that moves people to take action, and in this case, that action is to invest in you and your brand.
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If we connect, I’m sure we’ll find out if we’re a match! I’m glad you asked about my experience because it’s unique. I’m a brand + content strategist, copywriter, and coach.
I actually started my business as a life coach more than a decade ago, and I’ve been a writer my entire life. Over the years, I’ve coached and written for so many different brands, and I’ve learned that it’s the stories we tell that connect us. I know that I’ve been able to build my own brand over the years by telling my story and bringing my audience on a journey alongside me, and I believe that it’s created a brand with staying power. Now, it’s my honor to help others learn to do the same.