Making of a Brand
How legendary businesses are built to stand the test of time.
People listen to epic stories and buy from powerful brands. Legendary businesses tell powerful brand stories.
Storytelling is the foundation of successful marketing—the right story told well has the power to influence hearts and minds, inspire audiences to take action, and impact industries for the long term.
When you own your story and use your authentic voice to share it, you craft a story worth telling that brings your brand to life, and you stand out in such a way that people can’t help but want to connect with you and choose to work with you. You become a brand they want to belong to, and they can’t wait to say, ‘yes.’
they can connect with, believe in, and invest in your brand.
lead with influence, inspire your audience to invest, and make a lasting impact on your industry
When you transform the way you share your story, you stand out.
position themselves for accelerated growth, and become a powerful force for good/have a lasting impact in their industry.
Brand your story, build your brand structure, and elevate your brand presence with aligned messaging, conversational copy, and personality-driven content that helps you clearly articulate who you are, confidently communicate what you do, and authentically connect with who you're meant to serve.
It’s how you end up leading with influence, inspiring audiences, and creating a lasting impact on your industry. Your story has the potential to move people, become a movement people want to belong to, and create something meaningful that stands out in hearts and in minds.
The work I do with clients today does this by helping them learn how to brand their stories, build their brand structure, and elevate their brand presence. It all starts with getting to the heart of the matter and the root of who you are and why you do what you do. From there, we craft magnetic messaging and powerful positioning to help you author your brand story, build your brand authority, and create brand advocacy—we capture the essence of who you are and distill it into a story that reflects your growth journey and that others can see themselves in.
Together, we find the words to express what you’ve been wanting to say, and we use those words to paint pictures, tell stories, and connect you with the people you’re meant to serve. You deserve to have a brand presence you’re proud to show up for and one people can belong to.
what story are you writing that’s worth telling with good words to help people - lead powerfully and purposefully to show how you’ve personal/professionally grown - move people with your words, create a movement with your work - people will remember how you made them feel - when was the last time you meant what you said - connect on a deeper, more honest, more human level that lasts
what story are you narrating, speaking out loud - how are you standing in your power helping others to stand in theirs - using your authentic voice to share
i’m still around, long-lasting brands, tone of voice evolved, messaging stayed the same - sharing story/journey - paired with writing - connected/extension of me - personal brand resonates with audience - connecting on human feelings - writing for brands - hone in on voice/story - stand out and communicate with people meant to serve - meaning in message, voice vision, impact industry - convey who you are - all of the pieces of who you are is an embodiment of your brand story
if you’re a brand wanting to connect with right quality audience meant to serve, stand out in industry/bring it in a unique way, approach that no one else - don’t have words/language/presence - how to express who you are and how you do what you do for the people who need you - I’m here to help you write your brand story, build your brand structure, and elevate your brand presence
brand your story, build your brand structure, elevate your brand presence
help mission-driven brands scale their creative vision so they can be of service to more people, make a long-lasting impression, have an impact in their industry
craft magnetic messaging and powerful positioning to author your brand story, build your brand authority, and create brand advocacy
clearly and confidently communicate who you are and what you do with aligned messaging, conversational copy, and personality-driven content
storytelling for successful marketing and sales
legendary businesses are powerfully positioned forces for good that know how to stand the test of time
when you transform how you share, you stand out in hearts and minds
always sharing, reflecting on my journey, and sharing a lesson learned - it resonates - happened organically like relationships should develop - you establish long-term growth and longevity by being genuine and authentic - my tone and my story paired with how I write is how people connect with you - was just talking to myself - maybe we’re connected - what I create is an extension of me that resonates with you - different experiences - all on a human journey - how can I help someone with what I’m posting - writing for brands - hone in and fine tune their voice/story - stand out and communicate with people their meant to connect with - important to know who you are and convey that people connect with you - bring heart and depth - I believe in my brand and people will want to believe in/belong to it too - coming home to self/calling - express who I am/who I serve/how and why I do this work - see world from my eyes/audiences’ eyes - authentic marketing/comms that connects/resonates - heartfelt and high-converting copywriting - brought vision to life - positioned for growth - strong foundation/core identity - powerfully positioned with magnetic messaging to pull in right clients - brand growth/strategy/sharing
Everything you need to set you up for success
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Accelerate your growth, amplify your impact, and advance the cause you care about
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Lead with influence, inspire audiences to invest, and have an impact in your industry
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Increase your brand power, solve business objectives, and drive business outcomes
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Attract opportunities with authority, capture attention, and close more high-end clients
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Build up your visibility factor, create instant trust, and increase your staying power
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Become magnetic, shape perception, and be a memorable part of the conversation
How to Craft a Story Worth Telling
that people want to connect with, believe in, and invest in
1) Create a Brand Character Clients Want to Connect With
Craft your brand message - who you are and why you do what you do
Tell someone who you are so they can connect with you
brand it - connect with a character - author your brand story
brand messaging is foundational to creating content that connects
brand psychology, brand archetypes - give your brand a strong identity, personality, and character your audience will connect with
knowing who you are and what you stand for helps you stand in your power/position and helps you deliver a promise that pulls in clients
everything we go through resonates with someone - connect with human feelings - see themselves in your message - when you share, you connect, you have conversations and get insight into what they’re looking for and how you can help them - our journeys make up who we are - embody and express who we are and share what we’re creating with the world - people want to belong to brands that believe in themselves - connect with you/connect with them - lean in to what makes you you - figure it out, discover, tap into it - people want to get to know us
we will craft magnetic messaging that helps you author your brand story
2) Tell a Brand Story that Clients Can’t Help But Consider
Have conversations that convert - how only you can do what you do in the way you do it
Communicate why and how you do what you do, so they can consider/decide if they like you
build it - consider the challenge/resolution - build your brand authority/narrative structure
how you communicate - strong look, feel, sound - envision what’s possible for your brand - elevate your brand presence
how to build long-term traction with long-form content strategy - build relationships, build trust, how you solve their problem and get them the results/benefits they want and need
refine how to present and position your offerings/services
you need people to understand what you do as a brand otherwise explaining what you do - how to communicate who we are/what we do - lean into who we serve/how we’re different - believe in it - looking in, reflect on content/what’s working, what resonates, how to connect you with person you want to help - communicate brand story people want to hear - unmask/show the face behind the brand - connect with humans, be a human
powerful positioning to build your brand authority
3) Have Clients Choose You By Adapting a Brand Story Just for Them
Create your content marketing plan - who you’re marketing to and where they are
Show someone how you communicate by marketing to them so they can trust/choose to work with you
elevate it - choose because of brand storytelling that resonates/impacts - create brand advocacy with your tailored storytelling
content marketing strategy - understanding buyer psychology and the customer journey is foundational to creating strategic content that connects with clients - authentic connections
what it takes to build a brand that has staying power - the process of building brand trust that leads to brand loyalty, longevity, and advocacy
get out of your head and into their mindset to know how they think, feel, and make decisions so you can create connections/touchpoints that move them along the journey and help them connect with, believe in, and invest in you
everyone’s creating content - how do you stand out/compel people to engage with your content - external validation/gratification - about longevity/advocacy - continue to share stories - we share because someone somewhere needs to hear your message - impacted by what you have to say - like me, trust me, buy from me - know you, like you, trust you - have all the right things but are you making them feel something and having them want to stick around long-term - the secret of long-lasting, legacy brands - come for everything you create - investing in you
a strong presence create brand advocacy
Someone somewhere is going to be impacted by what you share.
And you don’t have to be everything and everywhere to connect with them.
People listen to epic brand stories and buy from powerful brands
People listen to epic brand stories and buy from powerful brands
Plan One
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Plan Two
It all begins with an idea. Maybe you want to launch a business. Whatever it is, the way you tell your story online can make all the difference.
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Say ‘yes’ to your brand.
It's time to not only know how to say what you do, but mean what you say. Let's craft a brand story worth telling.
✺ Frequently asked questions ✺
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.