Making of a Brand

How legendary businesses are built to stand the test of time.

People listen to epic stories and buy from powerful brands. Legendary businesses tell powerful brand stories.

Storytelling is the foundation of successful marketing—the right story has the power to influence hearts and minds, inspire people to take action, and make a lasting impact on an industry.

When you own your story and use your authentic voice to share it, you craft a story worth telling that captures, captivates, and compels. You become a brand people believe in, belong to, and say ‘yes’ to.

The Making of a Brand Methodology

How to craft a story worth telling that people
want to connect with, believe in, and invest in

1) Create a Brand Character People Can Connect With

People want to know who you are and why you do what you do. This is about articulating who you are and what you stand for, so people can know your brand character.

2) Build a Brand Narrative People Will Believe In

People want to know how you do what you do, like only you can. This is about confidently communicating what you do with your audience so they can engage with you.

3) Tell a Powerful Brand Story People Will Invest In

People want to see themselves in your story. This is about authentically marketing your message to the people meant to hear it, so they can trust you and be inspired to invest.

Be the Brand Powerfully Positioned for Growth

  • ✺

    Increase your brand recognition, relevance, and resonance

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    Stand out and cut through the noise with powerful storytelling

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    Create a memorable brand experience with staying power

The Making of a Brand Experience

The Making of a Brand Experience

BRAND POSITIONING GUIDE

Create Your
Brand Character

When it comes to your brand, you want to have a strong identity, personality, and character that people can connect with. We will create your brand character and build a brand experience that will position you as the expert you are in your industry.

  • A brand positioning guide to identify your brand character's tone of voice, personality, and positioning in your industry, as well as the brand promise you deliver to clients—what they can expect from working with you.

    • This process includes a brand + content questionnaire to be completed before we get started, an in-depth kickoff call, putting together the brand positioning guide, and an in-depth review call of the guide to make any finalizations.

  • This is for brands looking to establish a strong core identity that their audience can connect with. A brand positioning guide will help you clearly articulate what you do and position you as the expert you are in your industry.

  • A brand positioning guide takes about 2 weeks

  • A brand positioning guide is $2000

BRAND MESSAGING + WEBSITE COPYWRITING

Build Your
Brand Narrative

When it comes to your brand, you want to build a brand story that people want to believe in because you’re taking them on a journey from where they are to where they want to be. We will build a brand narrative that resonates with your ideal clients.

  • *Note: Build Your Brand Narrative includes the work we do in Create Your Brand Character.

    A brand messaging brief to establish who you are as a brand, what you do, and how you communicate with language that can be used on your website and in other brand and marketing materials; this also includes an ideal client profile outline.

    Done-for-you website copywriting for 3 core web pages (Home, About, and Services) plus outlines for 2 additional pages (Portfolio and Contact), including content strategy, user experience, brand storytelling, conversion copywriting, and basic SEO best practices. 

    • This process includes a brand + content questionnaire to be completed before we get started, an in-depth kickoff call, putting together the brand messaging brief and writing the website copy, in-depth review calls of the brand brief and website copy, and time to revise and finalize the website copy.

  • This is for brands looking to confidently communicate the value of their services. With brand messaging and website copywriting, you’ll convert ideal clients more easily and turn them into believers in your brand.

  • A brand messaging brief and website copywriting takes about 8 weeks

  • A brand messaging brief and website copywriting is $6500

CONTENT MARKETING STRATEGY

Tell Your Brand Story

When it comes to your brand, you want to get on the same page with your audience and speak their language. We will market your message and bring your brand story to life, helping your audience get to know, like, trust, and want to invest in you.

  • *Note: To get the best results from Tell Your Brand Story, it’s recommended that you Build Your Brand Narrative first.

    Content marketing strategy and planning, including market research about your competitors and target market, and the creation of a detailed ideal client profile and customer journey to see who you're marketing to and pinpoint what marketing channels to focus on and what types of content to create; this also includes a content calendar outline.

    • This process includes a market research template to be completed before an ideal client profile and customer journey are created, and an in-depth content strategy planning session to review the ideal client profile and journey and outline a content calendar.

  • This is for brands looking to create a powerful brand presence that tells a story. With a content marketing strategy, you’ll speak to your audience where they are, inspiring them to know, like, trust, and invest in you.

  • A content marketing strategy takes about 4 weeks

  • A content marketing strategy is $4000

Hey, I’m Diane Pauley

And I believe there’s a reason why I’m still around after all of this time. I started my business all the way back in 2013, and even though it’s had several iterations over the years, that’s what this is all about.

This is the story of the making of a brand.

Brands that dare to be vulnerable enough to share their behind-the-scenes so they can connect with their audiences and bring them on a journey with them are the ones that make you feel something—they’re the brands that you want to belong to because they’re creating a true brand experience.

My story has connected on a human level over the years, and it has sustained me; that kind of lasting impact in business is priceless.

  • "Diane is incredible at establishing brand voice and refining how to present and position services."

  • "Diane has a gift for bringing brand stories to life. She knows how to write words that feel both heartfelt and high-converting."

  • "Diane brought words to my vision with her beautiful work. I feel powerfully positioned for growth with magnetic messaging that will pull in the right clients."

  • "Diane knew who I was in record time and saw the world from my eyes and my audience's eyes. She distilled my superpowers into authentic words that resonate with my audience."

Are you ready to have a brand that people want to be a part of?

Fill out the form below so that I can get to know some more about you, and then I’ll reach out to schedule a time for us to connect more.

Let's craft a brand story worth telling and bring it to life.

After you complete the questionnaire, I’ll reach out to schedule a time for us to connect more, and we can create a plan to Make Your Brand.

Frequently Asked Questions

  • Great question! The Making of a Brand experience does follow the Making of a Brand methodology, so you do want to go in order. You want to Create Your Brand Character first, Build Your Brand Narrative next, and then Tell Your Brand Story. We can also connect to see what works for you, depending on where you are in your brand journey!

    *Note: Build Your Brand Narrative includes the work we do in Create Your Brand Character. This is foundational to Tell Your Brand Story.

  • The Making of a Brand process was created from my own personal branding journey and experience (hi, Diane here!), so it’s original. I’ve taken the exact positioning, messaging, and marketing process I’ve gone through and have taken clients through, and have branded it in a way that tells a story.

  • Yes to results! What you can expect is an experience that takes into account who you are as a brand, what makes you unique, and who your ideal clients are. What we do is we put all of that together into a brand story foundation that communicates who you are and connects you with your clients. This is how you create a message that moves people to take action, and in this case, that action is to invest in you and your brand.

  • If we connect, I’m sure we’ll find out if we’re a match! I’m glad you asked about my experience because it’s pretty unique. I’m a brand + content strategist, copywriter, and life coach. I actually started out as a life coach, more than a decade ago, and I’ve been a writer my whole life. Over the years, I’ve coached and I’ve written for many brands, creating safe spaces for clients to share with me, so we could craft the story they were meant to tell the world. I believe it’s the stories we tell that connect us—it’s how I’ve built up my own brand to this day.