GIMME SWEET WORDS
COPY THAT CONVERTS
If you want your business to stand out and bring in clients, sweet words alone aren’t going to cut it.
And this is coming from someone who knows how to write words. The thing is?
Putting clever words all over your website is like throwing something on the wall to see if it sticks (it won’t).
Converting a lead to a client is a big deal and it means you have gained their trust.
Writing copy that converts is about telling people what they want to hear - like you’re in their head.
And maybe you’ve tried, but it hasn’t worked up until this point and that’s okay. When we know what people need, it’s hard not to just want to tell them “Over here! I’ve got the [product] [service] of your dreams.”
It’s our job, as business owners, to remember that unless people know us, like us and trust us we have a ways to go before they want to invest in us. So it’s your job to help them find you, connect with you and learn that you have a solution (when they’re ready to hear about it) that is everything they’re looking for.
When you understand who you’re talking to, then you’ll know what to say to them. ALL OF THE TIME.
I’m Diane Pauley and I help businesses say what they do.
So that the right clients can come to you.
I believe in writing words that matter to the people who need to hear them most. I also believe that we aren’t supposed to talk to everyone in business. If you do?
You’re not really talking to anyone at all.
But when you get someone to click “next” or “buy” because what you said directly spoke to them?
That’s Sweet Words at its finest.
Words that move people to action. You give them what they need, but tell them what they want to hear.
“So how do I get my business some Sweet Words?”
I’m glad you asked. Now, there are few ways to get your business copy that converts. If you’re taking people on a journey from finding you to liking you to investing in you then you’re talking to people in a LOT of places.
You’re talking to potential leads:
On social media.
On your blog.
On your website.
When you launch.
In your emails.
The list goes on.
There are a lot of places where copy can go, so you want to set yourself up for success.
Brand Messaging
Your brand is unique and deserves to have a defined personality, tone of voice, and foundation to show off who you are.
Website Copy
Your website is your base for people to find what they’re looking for. Let’s give it to them with new website copy.
Website Copy + Design
A picture is worth a thousand words—the right words paired with the right design can take your brand to the next level.
FAQs
What’s the investment?
The investment will vary depending on how we work together. Most projects have a starting base rate of $2500 and go up from there depending on your goals and what you need.
What’s the process look like?
We start with a 30-min free consult so we can get to know each other and see if we’re a fit. If we decide to move forward, I’ll put together a scope of work, send you an agreement and deposit invoice, and we’ll map out a project timeline/start date, and secure your spot on my calendar.
How long until I have new copy?
Timing will vary depending on the project’s specific scope of work.
What types of businesses is this for?
Copy can be written for product or service-based businesses that are just getting started or for brands that are taking things to the next level. Either way, it’s important that you’re at a place in your business where you feel confident about who you are, what you have to offer, and who you’re working with. That will make our work together easier.
Are payment plans available?
For every project, a 50% deposit invoice is due before work on the project begins and to secure your spot on my calendar, and the remainder of the project fee is due upon project completion.
Can I view your work anywhere?
Yes, you can! I have plenty of client reviews and work that you can view here.
“Who can help me find the words? I knew what I wanted to get across in my business, but I needed someone to help me explain it. Diane was that person. I’ve never felt so heard by someone.”
Lisa Friedt, Creative Strategist