Develop Your Brand Backstory

The first step to bringing your brand character, narrative, and story to life is knowing who you are.

Everything that’s gotten you to this moment—your experiences, your story, your perspective—it all makes you who you are.

It starts to shape the story of why you do what you do. Before you can meet your audience where they are and tell them how you can support them, you need to know what your brand stands for. Because just as much as your client is the hero of their story, you’re the hero of yours. What was your brand made for?

When you know your brand backstory, you’ll know how to emotionally connect with your audience.

This is your founding story that no one else can tell.

If you’re a founder-led brand that wants to become a legendary business that knows how to tell a powerful brand story, this is where it starts. The right story told well has the power to help you lead with influence, inspire your audience to invest, and make a lasting impact in your industry. People want to remember how you made them feel, so use your words to inspire, empower, and move them.

Your brand can be personal, purposeful, and powerful, and truly connect with those who are meant to hear your message.

I’m Diane Pauley, your brand partner and coach

My role is to create a safe space where you feel comfortable enough sharing your story with me, so we can craft the message your audience is meant to hear.

By developing your brand backstory, we’re going to capture the essence of who you are and distill it into a story that reflects a journey others can see themselves in.

Together, we’re going to get to the heart of the matter—why you do what you do.

Let’s express why you do what you do, and how you do it, so people can connect and choose you.

The Process: How We Develop Your Backstory

We’ll meet for one intensive 90-120-min strategy + coaching session, where we’ll dive into your personal brand journey, discover your brand archetype, and develop the key details of your brand backstory.

  • We’ll review answers to a brand questionnaire that you’ll receive before we meet, so we can dive into your brand journey and uncover insights that will move your brand forward.

  • We’ll dig into brand psychology and discover your brand archetype, which will help us create a foundation for your brand’s core identity, personality, tone of voice, and more.

  • We’ll work together to develop your brand backstory, outlining how you got to where you are and created the brand you have today—everything that makes up your founding story.

  • Developing Your Brand Backstory includes:

    • A 90-120 min strategy + coaching session where we do a high-level brand review, get your brand archetype results, and develop your brand backstory

    • A brand strategy doc and video summary distilling brand insights, recommendations, and next steps on how to establish a strong brand identity, communicate the value of your services, and elevate your brand storytelling

    Investment: $750

    *Note: This investment can be applied toward offerings in The Making of a Brand Experience. The best next step after this strategy + coaching session is to Create Your Brand Character (includes a positioning guide).

  • Uncover Brand Insights

    By diving into your brand journey and learning about why you do what you do, we’ll uncover brand insights to take your brand storytelling to the next level.

  • Find Your Brand Advantage

    By discovering your brand archetype, we’ll learn about what differentiates your brand so you can stand out with a unique brand personality, tone of voice, and more.

  • Craft Your Founding Story

    By developing your brand backstory, we’ll know how to share your founding story, connect with your audience, and meet them where they are on their journey.

Ready to get started?

Fill out the inquiry form on the Contact page, and select ‘Strategy + Coaching Session’ so we can develop your brand backstory.

Once I’ve received your information, I’ll send you an email with next steps to book your strategy + coaching session.

*If it’s our first time meeting, we can schedule a quick intro call to connect more and make sure this is the best next step for your brand!

Want to learn what happens after we Develop Your Brand Backstory? Check out The Making of a Brand Experience.

“Diane knew who I was in record time and saw the world from my eyes and my audience’s eyes. She distilled my superpowers into authentic words that resonate with me and my audience.”